Free Essays on Racism Today

Racism has been a major problem in society from the 1950’s until this day. Being racist means believing that there is only one superior race. These beliefs are a main cause in riots, boycotts and other such outrages. Even though there have been laws passed in order to help control racist acts; it has not changed the thoughts of many people today who still remain racist. Race plays a very large role when it comes down to the way the public is treated. In some cases for example, some businesses will refuse to hire another person that differs from their own race. Another example of this is the use of racial jokes, comments and names. Some hypocrites will claim to be anti-racist while they use racial nicknames in their daily vocabulary. After the civil war, most of the race crimes and racial conflicts took place in the southern states, but now these problems have worked their way up North. Now these racial problems are found mostly in New Jersey and New York, two of the most populated states on the east coast. Everyday there are acts of racism evolving from different areas all over the USA. On June 13, 1998, James Byrd Jr., a 49 year old man from Texas, was beaten unconscious and chained to the back of a pick up truck, where 3 white men dragged him along for miles. This is only one example of recent racial violence in America. Although some racism is still involving African Americans, it is becoming more pointed towards the large amount of Eastern Asians now living in the United States. Many individuals don’t like the fact that these individuals are running most of the gas stations and 7 11’s, and so this is where the racial comments and nicknames are started. This jumping off point is where most racial crimes are rooted and grown from. In comparing racism now to 50 years ago, a lot has changed, but also a lot has remained the same. The changes that have been made to prevent most acts of racial violence ar... Free Essays on Racism Today Free Essays on Racism Today Racism has been a major problem in society from the 1950’s until this day. Being racist means believing that there is only one superior race. These beliefs are a main cause in riots, boycotts and other such outrages. Even though there have been laws passed in order to help control racist acts; it has not changed the thoughts of many people today who still remain racist. Race plays a very large role when it comes down to the way the public is treated. In some cases for example, some businesses will refuse to hire another person that differs from their own race. Another example of this is the use of racial jokes, comments and names. Some hypocrites will claim to be anti-racist while they use racial nicknames in their daily vocabulary. After the civil war, most of the race crimes and racial conflicts took place in the southern states, but now these problems have worked their way up North. Now these racial problems are found mostly in New Jersey and New York, two of the most populated states on the east coast. Everyday there are acts of racism evolving from different areas all over the USA. On June 13, 1998, James Byrd Jr., a 49 year old man from Texas, was beaten unconscious and chained to the back of a pick up truck, where 3 white men dragged him along for miles. This is only one example of recent racial violence in America. Although some racism is still involving African Americans, it is becoming more pointed towards the large amount of Eastern Asians now living in the United States. Many individuals don’t like the fact that these individuals are running most of the gas stations and 7 11’s, and so this is where the racial comments and nicknames are started. This jumping off point is where most racial crimes are rooted and grown from. In comparing racism now to 50 years ago, a lot has changed, but also a lot has remained the same. The changes that have been made to prevent most acts of racial violence ar...

Equipment of Marks Spencer Essays

Equipment of Marks Spencer Essays Equipment of Marks Spencer Essay Equipment of Marks Spencer Essay Equipment of Marks Spencer and the machinery would increase in productivity as well as the performance and reputation of the business. Marks Spencer would need to have the latest equipment and machinery in order to carry day to day activities correctly. Marks Spencer would use equipment and machinery such as self check-out machines, electronic tills and trolleys to carry products. The machinery in warehouses would be used in order to make items to the highest possible quality.These machines would need to be updated regularly so that they would not break down and cause day to day activities to slow down. Ultimately, if machinery and equipment are looked after and updated regularly then this means Marks Spencer would be able to operate effectively; customers are likely to buy their items and products which would eventually increase in sales and profit. If customers are going to be happy due to the service provided because of good machinery and equipment then they are likely to stay with Marks Spencer by visiting their stores regularly which would mean Marks Spencer’s reputation will grow over time and once again the sales and profits will increase.In addition to this, Marks Spencer stores have got employed security guards which make a store a safer place to work because there is an instant access to help. Having security is important for marks Spencer because products and items have security tags attached to them on the electronic bars; therefore, if people decide to steal a product or an item the alarm is going to go off at the entrance of the store which would mean that a customer has stolen something. Therefore, security guards will take care of this and make sure that the thief does not run away. In addition, CCTV cameras take great care of being secure at work as well. CCTV cameras operate all day through in Marks Spencer recording everything that is going on. Eventually, having security guards and CCTV cameras increases in performance of Marks Spencer as the employees will feel safe and happy at work and as a result carry out tasks to the best of their ability.Marks Spencer normally has quite big buildings that consist of two, three or even four floors, especially in shopping malls. In addition to this, if there are separate floors such as four floors building it allows Marks Spencer to set a particular floor for particular products and items. For instance, one of the shopping malls in Plymouth has got Marks Spencer store of four floors; the first being men clothing, the second is women clothing, the third is lingerie and fourth floor is children clothing and toys, home ware and the cafà ©. Besides, as the floors are quite big in terms of space, this allows Marks Spencer to have room in order to display a range of styles of the products.If Marks Spencer is able to display a large number of products this means that the performance is going to be increased because as the products are promoted the customers that walk around the store would see the product or an item and might get interested. Customer is likely to be attracted by the product because of the suitable displaying of products in Marks Spencer and as a result they would purchase it. In addition, customers that walk pass the store, might see the display of products in the shop windows of Mark Spencer and this would attract them to come in to the store to look at the product in more detail. Therefore, as customers are likely to buy more products due to displaying this is likely to increase sales and make a higher profit. If the business makes higher profit then this would increase the performance of Marks Spencer.Eventually, human, physical and technological resources have a big impact on Marks Spencer as a business. However, the inability that could to use these resources effectively could appear and this will cause many problems and difficulties rather than advantages

Stem Cell Research Essay Example | Topics and Well Written Essays - 1000 words

Stem Cell Research - Essay Example Stem cell research provides potential cures for some incurable diseases such as diabetes, Parkinson’s, Alzheimer’s, multiple sclerosis among others. The damage caused by this diseases and conditions is normally irreversible to the affected cells or organs. Stems cells can be used to induce repair or replacement of diseased or damaged cells thus effectively restoring the functions of previously damaged organs. This way numerous nervous system diseases that are as a result of loss of nerve cells can also be treated. Stem cells also provide potential cure to birth defects, by attempting to correct cellular errors that happened before birth thus clearing the defects. The stem cells are introduced to the affected organ in a bid to induce repair or regeneration. With stem cell research, the effects of drugs and medicine can be tested on particular populations of cells thus eliminating the use of animals and human testers. This involves simulating the effects of a drug on the targeted cell line to establish any adverse effects. Stem cell research provides an opportunity to make cells and tissues for use in medical therapy. Tissues and organs can be grown in laboratories from stem cells for use in transplants since the number organ transplant needs exceeds the number of organs available transplantation. This could also help in future transplants as the patient receives a tissue or organ from own cell line, thus there are no chances of rejection during transplantation (Pillai). The study of stem cells could help scientists understand the normal process cell development and establish how medical conditions such as cancer and birth defects come to be, and how they can be corrected. An extensive understanding of cellular development through stem cell research will grant prevention and treatment of abnormal human developments. Stem cell research has led to discovery of treatments that can help in slowing the aging process and my hold the key to reversing the e ffects of aging, thus prolonging human life. As one’s stem cells age, they are no longer able to regenerate effectively as before but anti-aging products borne from stem cells, seeks out the aging stems cells in the skin, regenerating them (Anti-Aging Stem Cell Research). However, ethical issues crop up as to how and where the stem cells are obtained and the price that is paid to achieve objectives of stem cell research. To obtain embryonic stem cells, blastocysts that are generated by fertilizing human eggs in the laboratory are destroyed. For persons who share the belief that life begin at conception, the act is equivocal destroying human life which is unacceptable (Pillai). Financial challenges bear a significant role in research involving stem cells, in the form of purchases made in regard to buying equipment meant for use in the research (Connor). Funding this research involves investing heavily in a world that is already financially constrained. Just like any other file d in medicine, the issue of commercialization has caused debate on a wide scale. Financial challenges in this case are brought out in the form of ethical issues. For example, introducing commerce in stem cell research makes stem cell tissues and embryos into tradable goods and commodities. in addition, researchers could have commercial

Historical Figures and their impact on American History Essay

Historical Figures and their impact on American History - Essay Example James Madison: In Focus Being the fourth President of the United States, James Madison has had made his signature over the focal pages of the country’s voluminous biography which unravels into the present day. Moreover, James Madison was said to be the beginning of the exceptional constitutional government of America, which until now, can be felt (Rives 2). As a background, the hero of this story came from Orange County but was born in Port Conway, Virginia on a faithful Wednesday on the 16th of March, 1751. James Madison Sr. was in possession of a substantially organized tobacco plant in their hometown. For a boy who grew up on the state of Virginia, it was only orderly to inherit their father’s labor in the plantations. However, James exhibited great potential even in his youth with a fondness for reading and learning and so they made certain to give their child the proper education (Mattern 13). Then the College of New Jersey, Madison received his schooling from Prin ceton but did so in an impressive and condensed time frame. People of great importance over the nation had already caught a glimpse of the strength that Madison wielded through his contemplation and his statements the same emanation of intellectual competence that his parents saw. He was appointed to form the Virginia Declaration of Rights and took part in the Governor’s Council, Continental Congress as well as the Virginia State Legislature (Vile 7 ). These were the significant moments and occurrences on the life of James Madison that were molding him into the wise engineer of the United States. Probing more of James Madison’s earlier stories would reveal the effects of an upbringing in such a firmly intertwined structure of family and relatives. Even while already on service for the Continental Congress, he could not stay away from his home in Orange County. The place in which he took his first breath into the world would also be the last place he closed his eyes at his age of 85 on June 28, 1836. This special association with his relatives had an effect on his political life as well, as the Madison family was known to have ties with the sheriffs, country lieutenants, justices of the peace and members of the legislature in Virginia (Ketcham 6). Most of his life’s crucial works would be reared from his home state. Living at the period of the American Revolution, he was a pivotal force for its success. His duty was not in the line of battle nor on establishing foreign connections and political negotiations. James Madison was after all a cerebral leader. He went on with his patriotic intentions and concentrated on in the determination of the right kind of government for his country (Mattern 6). After their declaration of independence from Great Britain on the year of 1776, James Madison’s role persisted in creating a better government and in effect, rebuilding a better nation. James Madison had numerous, key contributions for the nat ions. One of the very first is his work of the Virginia report during the year of 1787 which would later be the blueprint for a work with much immensity in a substantial degree of significance--United States Constitution (Kernell 147). Along with Alexander Hamilton and John Jay, James Madison wrote â€Å"The Federalist Papers† from 1787 to 1788 in the hopes of the people of United States to embrace their work. The

Cultural context on mobility, networks, consumer urbanism Essay

Cultural context on mobility, networks, consumer urbanism - Essay Example The fundamental concepts and ideas will be used to explain how the consumption systems of space relates to tourism. Literature Review Consumption relates to the use of natural resources and this is seen in relation to renewable and non-renewable resources (Armstrong, 2012 p328). This means that consumption relates to benefiting from a given resource either in the notional or tangible manner. In this case, 'space' can be seen as a 'consumable' resource that can be put to various uses which can bring varying degrees of satisfaction. De Carteau (1984) attempted to define the concept of 'space' in relation to the concept of 'place' in the quest to describe this abstract concept. In the bid, he stated that: â€Å"a place (lieu) is the order (of whatever kind) in accordance with which the elements are distributed in relationships of coexistence† (p117). This means that a place is defined in relation to the positions and other related things that are located close to a given area. On the other hand, he states that â€Å"a space exists when one takes into consideration the vectors of direction, velocity and time variables... in short space is a practical place† (De Carteau 1984 p117). This means that a space is a defined premises or unit within a given area that has certain laid down features that defines it (Williams, 2009). â€Å"Consumption of space relates to the relationship between the built environment and the organisation of space† (Kent, 1993 p1). The relationship between the built environment in a given area defines the consumption of space in the field of architecture. This is because the work of the architect is chiefly in relation to how the environment is ordered and how a given space is utilised to enhance human interaction and the interaction of the various members of the national environment. The legendary architect, Thackara defined 'space' from three main facades (1997): architectural space, operating environment and telematic sp ace. Architectural space relates to the familiar concepts of dimensions, divisions and the design of structures to that are built on a given piece of land. Operating environment involves a given area where the core activities of the builder is carried out. In the case of Thackara's journal, the main area under discussion was an airport. Thus, the operating environment was the area where aviation activities were carried out. The third component, which is telematic space relates to the area of a given space where electronic communication systems and structures were situated. This gave room for the users of the 'space' to undertake communication through modern gadgets and telecommunication systems like Internet, radars and other things. In Robinson's descriptions, put forward by Kieller (1999), space consumption was seen to be varied in relation to its economics. In his descriptions, Robinson indicated that the dynamics of the use of space relates to changes in economic conditions and demand influenced by the economic gains which are attached to the satisfaction attained. Using the Port Statistics as a yardstick, the fictional Robinson indicated that port traffic in one of Britain's major ports had changed steadly since 1965. This was accelerated rapidly in the 1970s when the North Sea oil was first exploited and imports fluctuated. Due to this, the space of the part had to be varied over and over again to ensure that the changes in the land

How New York Times vs Sullivan changed political thinking Essay Example for Free

How New York Times vs Sullivan changed political thinking Essay The history of the American nation has been evidently marked with many landmarks legal interpretations of its constitution. The case of New York Times vs. Sullivan is one good example of landmark cases which greatly changed the political thinking of the American population. It is clear from the underlying proceedings of the Supreme Court on the case that the legal understanding of the first and fourth amendments of the civil right bill is not to allow any recovery for media reports unless the complainant can sufficiently prove acts of malice when making the defamatory report (FindLaw, 2010). This is what marked the many historical appreciations of the media freedom in our legal justice system. It is indeed a direct result of this 1964 ruling that the media gain freedom to sufficient cover the proceedings of civil rights movement thus aiding in the realization of the ultimate inclusion of the black American’s right to the civil rights in the American constitution. This essay is written as a critical analysis of the New York Times vs. Sullivan and how it evidently changed political thinking in America. The author first gives an analytical discussion on the underlying facts presented in the case. A discussion on how the case set a precedent for public officials and how that is just another thing to consider for public figures getting into politics is also given Summary of the New York Times vs. Sullivan case 1. The trial courts judgment The case of New York Times vs. Sullivan involved a claim by New York Times in an advertisement that the arrest of Martin Luther king junior was a campaign to compromise his efforts in encouraging the blacks to vote (FindLaw, 2010). The advert claimed that the Montgomery police had been allegedly directed their acts against students who were involved in the civil rights demonstrations. The led to the filing of defamation case against New York Times by Sullivan, a commissioner in the police department at Montgomery (Shah Anderson, 2007). It is however here to be made clear that the advert was not directly mentioning Sullivan but Sullivan claimed that it was targeting him since he was the chief supervision of the police department in Montgomery. he low court trial judge in Alabaman found the New York Times guilty of committing an actual malice defamatory statements against a public officer and ordered them to pay Sullivan damage worthy half a million US dollars. 2. The Supreme Court’s judgment and its reflection on the first and fourteenth amendment It is however to be realized that the New York Times did not accept the lower court jury’s judgment thus forcing to file an appeal with the supreme cour t in the quest realizing a fair and just judgment (Tysoe, 2008). At the Supreme Court, the judges clearly confirmed that the provisions of the first amendment of the civil rights bill did not allow a public officer to be granted damages for defamation unless he or she clearly proves that such statements were made will actual malice against them. Still citing the fourteenth amendment to the constitution, the court ruled out that the states is not obliged to award damages for defamation to a public offices based on falsified claims unless the officers sufficiently proves actual malice in the statements (Shah Anderson, 2007). It is also clear from the proceedings at the Supreme Court that an individual statement can never its protection under the American constitution even if it appears in the form of a paid advert. The judges claimed that it is not the purpose of the government to judge the truth and that a public officer must live to take critics from the public unless they can sufficiently proof malicious acts in the statements (Write Lidsky, 2004). It was evidently claimed that any act of allowing Sullivan to be paid damages for insufficiently qualified claims of malice could act as a loophole for compromising any future critics to public officers. Still to be noted here is the fact that such any act could greatly compromise genuine critics for fear of intimidation, a move which could evidently compromise the just and fair provision of services by public officers to the general public. It is based on this reasons that the Supreme Court ruled against the lower courts ruling thus favoring New York Times. How New York Times vs. Sullivan set a precedent for public officials The first lesson is that it became evidently clear that a public official is subject to public criticism. It is quite clear from existing historical information that the realization of just and fair rules and regulations in the American nation has never been without social movements. Still clear is the fact that such realizations were heavily compromised with public office power interferences (Wright Lidsky, 2004). The civil right movement of the twentieth century is no exception to this. It is based on this reasoning and by applying the principles of conclusion by sufficient reasoning that the 1964 interpretation of the American constitution served to protect the political elite and/or public officials from imposing force to the public. Another change that was brought by the impact of the New York Times vs. Sullivan case ruling is that the political elite in the community must be role models (Tysoe, 2008). It is found in the proceedings of the Supreme Court ruling that public officials should be open to critics from the public domain. This was made to emphasis the fact that such are the leaders who should lead the American nation to the next level of fairness and justice for all in the society. It was only by instilling the fact that the general public has a constitutional right to critique their leaders that political comments made by leaders are subject to self liability. This is what has made the political elite of the American nation respectful of the constitutional provisions thus sufficiently realizing greater levels of justice and fairness in the society (Melbourne University Law Review, 2001). Still proved by the case is the fact that sufficiently prove of defamation by actual malice is the ultimate reason for claiming legal awarding of damages (Melbourne University Law Review, 2001). The proceedings at the Supreme Court clearly established that the constitutional protection of claimed statement can not be negated due to the fact that such have been expressed in the context of a paid advertisement. This clear makes public officials subject to proving of actual malice in their damage claim suits. It is to be clearly noted that most true expression which go to the media can be easily disputed by the source (FindLaw, 2010). However, the question of whether or not to get defamatory damages remains subject to the provision of substantial evidence proving actual malice in the presentation of the expressions. How New York Times vs. Sullivan is just another thing to consider for public figures getting into politics The ruling in the case of the New York Times vs. Sullivan also instilled the lesson that no one in the American land is above the rule of law as provided in the constitution. Clear from the ruling of the lower court, it can be claimed that the jury sort less evidence to make the judgment in favor of Sullivan (Wright Lidsky, 2004). This could be closely attributed to the fact that the government was out to control the progression of the Martin Luther King led civil rights movement. It is however clear from the Supreme Court judgment that despite such previous rulings on the case the constitutional provisions must be respected and applied equally to all in the society (Melbourne University Law Review, 2001). The provision for proving actual malice for compensation of defamation of an individual’s reputation should equally respect all even the politically advantaged in the society. It is this that made political influence on justice provisions mitigated thus respecting the rule of rule as reflected in the constitutional provision for independence of the judiciary. Another lesson from the case is that of limiting claim for awarding damage due to purported defamatory speech (Tysoe, 2008). From the advertisement that led to the defamation claims by Sullivan, it is quite clear that it claimed to be the onset of a new pattern of modern freedom. According to the ruling of the Supreme Court, it is quite clear that the constitution sufficiently protects the human right to speech. It is due to this that it found no sufficient claim of defamation in Sullivan’s claims due to the fact that the students involve were being deprived of their constitutional right to speech (Shah Anderson, 2007). It is based on this reasoning that the ruling changing our political approaches to reflective our constitutional right to speech. The last lesson from the case ruling is that it made it clear that freedom of the press must be respected. It is to be noted here that the sole duties of the media is to provide news to the general public on occurrences around them. It is due to this reason that any act of compromise quality and accuracy of such news must be mitigated. Still to be understood here is the fact that the advertisement published by the New York Times was made for overseeing the fair and just execution of the underlying demands of the civil rights movement (Melbourne University Law Review, 2001). This is what made the ruling a greatly political influence blow in civil matters. Still realized from the ruling is the ultimate realizing of freedom of press. Indeed the New York Times vs. Sullivan led to the protection of the media against intimidation in covering the civil rights movement.  It is thus clear that the ruling changed the perception the political and public officials had with regard to the media in the society. Conclusion In conclusion, it has been clearly established that the Supreme Court ruling in the case of the New York Times vs. Sullivan marked the dawn of respect for freedom to speech and the press by public officials. It is thus clear that such a case qualifies to be a landmark case in the history of the American nation. It is this court ruling which mitigated misuse of public office and/or political power to impose legal awards for damages without sufficiently prove of actual malice.

Cultural Difficulties of Joint Venture in China

Cultural Difficulties of Joint Venture in China The benefits in Joint Venture: JV gives more resources, greater capacity and increased technical expertise. It acts as a representative for marking the companys entrance to a new market when still it is at its learning stage. The mutual trusted partnership and co-operation will lead to its success. It strengthens the long term relationships or it may also collaborate on short term projects which lead them to access a new market and access to new technologies and they can also learn how to tackle the cultural difficulties if they are successful. The risks in joint venture: partnering with another company in an entirely new market is a bit risky. It takes more time and effort to build the right relationship. the problems will likely arise if the objectives of the JV are not clearly mentioned and explained or communicated. Normally the companies have their own objectives which will be different than the JV objectives. Imbalance in levels of expertise, assets and investments will lead to a poor integration and co-operation. Different culture and management styles will also lead to poor performance and co-operation. If both the companies doesnt provide necessary leadership support in early and developing stage of the JV it will also lead to disaster like dissolution. Cultural difficulties may occur for a global company in JV follows below: Understanding the cultural environments is critical to the success of the organisation or a company. Culture is important and it makes difference in the management. Variable  culture and different management styles will lead to dissolution of the venture.   Cultural differences always influence the way of making decision and solving problems. this also may lead to disaster. Unmanageable complexity, loss of autonomy, information  uncertainty and long term orientation will lead to failure of the venture. Human resource management plays a vital role in the Joint venture. Poor human resource  management will lead to ultimate failure of the venture. The companies on their own have different structural style but in a joint venture there is a  different style. It has been learnt in early days the Chinese use so called shame technique. The Chinese do not regard people as mature until they are at least 40yrs old. Most of the Chinese companies are part owned by the GOVT so the business decisions  making are done or influenced by govt burucracies and this will also consume more time  so this may also lead to impatience of global company. Within the advertising industry in China, advertisements have also not been spared from  controversy and national debate. With a strong influence of multi-ethnic Chinese culture  and history, companies are constantly challenged to convey their messages to potential  consumers effectively, accurately, and yet not appear offensive. While the Chinese  embraces globalization, they are not a least hesitant from voicing their dissatisfaction  when the contents of advertisements threaten their strong Chinese values. Western expatriate managers in JVs could be extraordinary. This could make an  expatriate assignment to JV in China and it will be a very frustrating experience. Presumably, cross-cultural training may be particularly helpful for the adjustment of westerners encountering the frustrating work environment in JV. In comparison, the  adjustment of Western expatriate executives in other types of organisations may not be  facilitated as much by cross-cultural training. Senior managers in China have good technical training, but it is not common for Chinese  managers to have formal management training. Besides, they may have little  international experience or understanding of a free-market economy. Such differences  may create substantial problems for expatriate managers in China. Disparity in education  and background may result in lower affinity on an interpersonal level. Differences in age  and experience may lead to further complications. A negative circle can easily take hold,  creating a considerable amount of stress. Unaware of the finer nuances of the local  cultural and social context, Western expatriates may quickly attribute their inevitable  business difficulties to the ineptness of their Chinese JV partners. This attribution could  be reinforced when they are reminded that they have been invited to China to improve on  the business deficiencies of their Chinese counterparts. To the Chinese, the word  contract means only a commercial agreement, not a legally binding document. Signing  a contract is a formal confirmation that they intend to do business with you, not an  indication of how they are planning to conduct business. It is well known that real  negotiation in China begins only after the contract is signed. Any problems arising  there from are due to the fact that the officials in the negotiation process have limited  authority and also tend to interpret the provision of the contract from their own cultural,  political and economic viewpoint. Also, the government frequently changes the  laws; hence, parties to the contract try to keep the arrangements as open and flexible as  possible. Recommendations to enable a joint venture: China is booming market which has  more than 1.3 billion of consumers and it has retained a considerable attraction for  international business. Initially, the Joint Venture law from 1979 only allowed foreign  companies to invest in joint ventures (JVs), but from 1987 onwards they could also form  wholly foreign-owned enterprises. Although the number of wholly foreign-owned  enterprises are increasing at a faster rate. So if a global company wants to market their  products in the Chinese market pyramid then the best option to attain their goal is to  make a JV and reach their goal in china while still in the developing process. China  is distinctly different from most other countries and would be a challenging destination  for Western business expatriates. Their need for effective cross-cultural skills appears to  be substantial, as they have to adjust to a fundamentally different cultural and social  context than their own. That adjustment may be facilitated by means of cross-cultural  training, there is inconclusive evidence of its effectiveness the impact of such training  may be contingent on circumstances at the host location. Hence, the challenges  facing Western expatriate managers in JV could be extraordinary. This could make an  expatriate assignment to a very frustrating experience. Presumably, cross-cultural  training may be particularly helpful for the adjustment of westerners encountering the  frustrating work environment in JV. In comparison, the adjustment of Western expatriate  executives in other types of organisations may not be facilitated as much by cross-cultural training. In organisational settings totally dominated by the foreign parent,  Western expatriates may encounter a less frustrating internal work environment. It is best that the global and foreign company both should seek due representation in the  top management group. They both should offer enough leadership to provide a better  developing process. Human resource management plays a vital role in joint venture before starting the  process for the joint venture they should go for look see process in which they analyse  the key factors like how they are going to train and employ staffs from china with the  help of the JV company, by studying the cultural advantages and disadvantages and what  are the resources they will be needed from the parent company and from the foreign  company. Next the key task should be picking the right person for the right job and they  should also keep in mind that in china they consider the person is mature when at least  they are 40 yrs old others will be considered as kids, so they should keep the age in mind  when they are appointing key persons in the company. Language training may vary from brief survival language instruction to extensive,  immersion training, aiming for complete spoken and written fluency. Host language  ability may serve several purposes. Besides facilitating communication with locals, it  may also demonstrate an attitude of attempting to learn about the host culture, enabling  one to be polite, and permitting cultural understanding not otherwise possible. They three key dimensions of in-country adjustment: (1) adjustment to work; (2) adjustment to interacting with host nationals; and (3) adjustment to the general non-work environment. For a successful company it should establish a good relation with the partner company to learn the cross culture and what are the key tasks they should concentrate to acquire the required knowledge for implementing the process to form a greater JV company. They should provide training for the people in the organisation to understand basic tenets of Chinese values, norms, and behaviours through cross-cultural training may facilitate the daily work routines of the Western expatriates increasing their work adjustment. In a Joint venture both the companies should learn their foreign languages in order to improve the communication and share information which will lead them to success in the joint venture. Both companies should share their resources, technology and analyse the aims and objectives of the company to succeed in the JV. Marketing is one of the major tasks in the joint venture company are any company. Marketing: Marketing, among all business functions, is most down-to-earth in terms of dealing with customers. As ordinary customers, every one of us already knows about  marketing. After all, it is all around us. Many people may be under the impression  that marketing is only selling and advertising, but it is actually only the tip of the  marketing iceberg. There exists a massive network of people and activities, competing  for customers attention and purchases. In todays marketplace, marketing must be  understood in the new sense of satisfying customer needs. They define marketing as  the process by which companies create value for customers and build strong customer  relationships in order to capture value from customers in return. The company has to understand the marketplace and customer needs and wants. Therefore, the company needs to research its customers and the market place in order to collect and manage marketing information and customer data. The second step, designing a customer driven marketing strategy, takes place once the market place and customers are fully understood. The company will select which customers to serve through market  segmentation and targeting. A value proposition will also be decided through  differentiation and positioning. After deciding on its overall marketing strategy, in the  third step, the company is ready to construct a marketing programme, which  transforms abstract strategies into real value for customers. The programme is also  known as the marketing mix which consists of 4 elements (the 4Ps)-product, price,  place and promotion. The fourth step, which is actually throughout the whole  marketing process, is to build profitable relationships and create cu stomer delight. To  achieve the goal, the company must establish strong relationships with marketing  partners as well. The fifth step is when the company can finally reap the fruits of its strong customer relationships by capturing value from customers in return. Once the  company has created satisfied and loyal customers, it can capture customer lifetime  value with a result of increased share of market and customer. The marketing mix starts with product strategy. Product covers more than the physical goods the company wants to sell. It is the goods-and-service combination the company offers to the target market. The company has to be aware of the advertisements which they produce this may also incur some problems because within the advertising industry in China, advertisements have also not been spared from controversy and national debate. With a strong influence of multi-ethnic Chinese culture and history, companies are constantly challenged to convey their messages to potential consumers effectively, accurately, and yet not appear offensive. While the Chinese embraces globalization, they are not a least hesitant from voicing their dissatisfaction when the contents of advertisements threaten their strong Chinese values. Chinese culture at the level of national culture, which is best embodied in the values held by its people. A value system is seen as a relatively permanent perceptual framework that influences an individuals behaviour. Chinese cultural value system is so unique that it distinguishes Chinese culture from Western cultures and the other Eastern cultures. Chinese culture is composed of traditional culture, communist ideology. The key to understand the traditional Chinese culture is Confucianism. Having competed with the other schools of thought in history, such as Taoism, Buddhism, etc., Confucianism is undisputedly the most influential thought, which forms the foundation of the Chinese cultural tradition and still provides the basis for the norms of Chinese interpersonal behaviour If the HR department and the operations department are clear with the Chinese culture and able to differentiate between them then it will reduce the risk variable culture organisation. The first key and method to market a product is to adopt cultural approach in marketing. Culture penetrates our inner being subconsciously and at a deep level. World cultures  share many common features. it is highly risky to ignore the potential influences generated by distinctive Chinese culture on marketing outcomes. It can lead to embarrassing mistakes, or more importantly, little rewards after all the efforts on marketing. Strategic management has to be global, whereas marketing management largely needs to be tailored to local contexts; therefore, an intercultural orientation to marketing best serves a global strategic view. Product is the central element in the market offering. localization in China is to appeal to Chinese customers taste. The production department should always keep in mind that brand new designs for a single market may be very effective in terms of delivering customer value for a specific market. Whereas, it cannot be applied to a wide range because the costs shoot up. Price is a significant element of communication and a decisive element in the social interaction between buyer and seller. It endorses their agreement and shapes their relationship, immediately and in the long term. For customers, price is a means of evaluating products in terms of social representations strongly akin to culture. The major priority lies in capturing the most customer value at the lowest cost, which is achieved by sourcing locally. cultures influence on pricing seems a little weak. Pricing is a big problem facing many marketing executives. The rest of the marketing mix must be taken into account while marketers decide how to price. The choice of place or distribution is one of the two elements of the marketing mix, which are essential in pushing the product towards the customer. Due to that reason the distribution forms subtle relationships with consumers by means of direct contact, it also plays a role as a cultural filter. Companys promotion mix also called its marketing communication. Mix consists of the specific blend of advertising, sales promotion, public relations, personal selling and direct-marketing tools. The company uses the set of tools to persuasively communicate customer value and build customer relationships. Ideally if the company carefully coordinate these promotion elements to deliver a clear, consistent, and compelling message about the organization and its products then it can capture the market. And there are situation like you can only appoint Chinese officials only for certain market strategy and product developing, if the necessary steps had been taken by both of the companies then the JV will lead to great success. And there are necessities to have a relation ship in Chinese govt bureaucracies to have better understanding and learning of laws. Multinational companies or global company face more complicated marketing environments when dealing with customers cultivated in different cultures in the times of globalization. The JV helps in these situations so it is best to become a JV and focus on the market after studying the cultural differences thoroughly. There exist other concerns apart from culture, such as the local marketing environment, the companys long-term strategic plan. The marketing should be culture conscientious, they should perform locally as well as be customer value oriented, holding a global view. The key to success in joint venture is  the global company and the foreign company should have mutual understanding and trust on each other. In organizational communication, people are mainly to express him self through language to express ideas, concepts and facts. Language is the foundation of effective communication So it is best to keep a common language to communicate between the people. To improve cross-cultural communication skills as an effective measure is to develop cross-cultural training programs. These training programs should focus on training efficiency and effectiveness, avoid engaging in forms of training objectives and training should be based on object-choice training content, training content selection based training methods. These methods will help the organisation to run in smoother way. It is true that global companies cannot impose their ways of doing business on China. On the other hand, China actually wants and needs overseas firms to introduce more modern practices as a way of whipping domestic businesses into shape. So there will be success for the joint venture firms if they focus in the right direction at the right time. They should always analyse their aims and objectives it will lead them to success. Even though they are from different cultural backgrounds they should exceed in visualising their goal by communicating each other and passing through to even the lowest grade staffs. This reduces misunderstanding and their performance improvement can be seen. Due to the globalisation even the Chinese also try to keep up with the current trends in the market to survive so this will also help in a matter of fact for the joint venture company.